Privacy Policy – Gat Fertilizers

Privacy Policy – Gat Fertilizers Ltd.

All terms in this Privacy Policy are written in the masculine form for convenience only and apply equally to all genders.

General

Gat Fertilizers Ltd. (the “Company”) respects the privacy of its customers and all users of its services (the “Users”), including Users of the website operated and managed by the Company (the “Website”), Users who engage with the Company’s marketing campaigns or activities, and Users who interact with the Company’s customer service, including by contacting the Company’s service center. The Company attaches great importance to safeguarding the privacy of its customers and Users, is committed to protecting the personal information they share with it, and acts in accordance with this Privacy Policy and applicable law, in particular the Israeli Privacy Protection Law, 1981 and its regulations, including Amendment No. 13 to the Law.

“Personal Information” in this Privacy Policy means any identifying information about Users that is provided or collected in connection with their relationship with the Company and use of the Website for the purpose of registering for the services offered, as well as any identifying information collected about their use of the Company’s digital assets.

Use of the Website, including the services and content contained therein, constitutes consent to this Privacy Policy and to the terms published on the Website, including consent to the collection, management, processing, storage, and similar actions regarding information as described herein. If a User does not agree to these terms, the User must immediately refrain from further accessing and using the Website and the Company’s services.

Providing Details to the Company

Use of the Website and the Company’s services involves providing personal details. Users must provide only correct, accurate, and complete details, and they hereby confirm the accuracy of the information they have provided.

It is clarified that there is no legal obligation to provide details to the Company and that providing them depends on the User’s consent. However, providing incomplete or incorrect details may impair the ability to use the Website or the ability to make contact. Users are also responsible for updating their details as needed.

Users who upload content to the Website, such as comments and reviews, confirm that they are permitted to publish such content and declare that they do not infringe the privacy of any other person. By submitting content for publication on the Website, Users grant the Company, and any person acting on its behalf, the right to use such content, including to publish it on the Website and in other media or to use the information to improve services, all at the Company’s discretion.

Information Collected

During use of the Website, the Company may collect and store information about Users, including the services and products that interest them, the location of the computer, internet address data, the means by which they accessed the Website, and more.

The Company may also collect information and rely on third parties to collect and or analyze information from various sources, including information relating to Website Users’ details, information about purchases, and more.

Among other things, the Company collects, receives, and stores the following types of information:

Technical information available to the Company and or provided by Users in the course of using the Website, including:
- Information about User behavior such as patterns of activity on the Website, browsing times, navigation paths, and products viewed.
- Information about Users’ devices such as IP address, browser type, operating system type, and location data.
The Company collects and processes various types of information about Users that are provided proactively and voluntarily:
- Personal Information collected directly
  - Comments and messages: When posting a comment on the Website or completing a contact form, the Company collects the data entered by Users, including name, email address, and the URL of their site. To prevent spam, the IP address and the browser’s User Agent string are also collected.
  - Media data: If Users choose to upload images to the Website, such images may include location data (EXIF GPS). It is clarified that such data may be exposed to other Users who download the images.
  - Purchase data: In the course of a purchase, the Company collects information necessary to complete the transaction, including full name, billing address, shipping address, email address, phone number, and payment details. Full credit card details are not stored in the Company’s databases.
  - User account data: If a User registers on the Website and creates a profile, the Company will store the personal information provided, including name, address, email address, and phone number, to streamline future purchases.
- Personal Information collected from third parties
  - Third party services: The Company may transfer an anonymized hash created from Users’ email addresses to the Gravatar service to verify membership and to display profile pictures. Use of this service is subject to Gravatar’s privacy policy.

Use of Information

The Company and data processors acting on its behalf use Personal Information in accordance with this Privacy Policy, including for the following purposes:

Management and operation: To manage and operate the Website, provide the services offered through it, and process orders.
Service and support: To respond to Users’ inquiries, provide customer and technical support, and handle requests and refunds.
Improving services: To customize, develop, and improve the Website, including using data to develop, train, or retrain models based on machine learning.
Marketing and advertising: To send marketing and advertising communications, subject to Users’ consent, and to tailor ads presented to them.
Information security: To detect, prevent, or otherwise address any illegal and or unauthorized use of the information and the Website.
Legal compliance: To comply with any legal requirement, including for legal proceedings, orders, and tax calculations.

The Company retains Personal Information for the period required to fulfill the purposes for which it was collected or as required by law.

Comments: Comments and their related data will be retained indefinitely so that the Company can identify and automatically approve follow-up comments.
User accounts: For registered Users, the personal information provided in their user profile is retained as long as the account remains active.
Orders: Order details (name, address, email, etc.) will be stored for the period required by law, including tax and accounting laws.

COOKIES

The Company uses a variety of technologies to collect information, such as cookies, pixels, and analytics tools, to gather information about how the Website is used. This use is intended to enhance the User experience, optimize operation of the Website, and perform statistical analyses.

Operational cookies: These cookies are necessary for the proper functioning of the Website. They are used, among other things, to identify Users, remember login details and display preferences, and manage shopping cart content. For example, when writing a comment, Users may choose to save their name, email address, and website in a cookie for their convenience.
Login cookies: When logging into the Website, the Company sets various cookies, including a temporary cookie that identifies the Users’ browser and is deleted upon closing, and cookies to remember Users’ login details and display preferences. If “Remember me” is selected, login details will be retained.

Users may change their browser settings at any time to block cookies. It is clarified that doing so may affect certain features of the Website and the User experience.

Embedded content: Articles or posts on the Company’s Website may include embedded content (such as videos, images, articles, etc.) from other websites. These sites may collect data about you, use cookies, and implement additional third party tracking.
Analytics: The Company collects information about Users’ usage through digital analytics and measurement tools in order to better understand customer needs, improve products and services, and adapt business strategy.

Sharing Information with Third Parties

Users’ Personal Information will not be provided to third parties without their consent, except as expressly permitted in this Privacy Policy. The Company may share and transfer Users’ Personal Information to some or all of the following third parties, as needed, at its sole discretion, and subject to law:

Service providers essential to the Company’s operations – including payment processing and clearing providers (such as Verifone), marketing, mailing, and customer management platforms (Flashy, SimplyClub), content and website management systems (WordPress), data analysis and analytics services (Google Analytics), and advertising and campaign performance tracking services (Meta Pixel).
Legal and regulatory requirements – including providing information to competent authorities, law enforcement bodies, courts, and any other public or governmental body, as required by law, court order, or other binding demand.
Protection of the Company’s and third parties’ rights – in cases where disclosure is required to protect the rights, property, or safety of the Company, Website Users, or third parties, including for taking legal action, exercising rights, and defending against claims.
Corporate changes – in the framework of corporate structural changes, including merger, acquisition, transfer of operations, or sale of assets, the Company may transfer information to relevant third parties, provided they undertake to protect the privacy of the information in accordance with law.

Information Security

The Company places great importance on protecting Users’ privacy and the security of Personal Information provided to it. To this end, the Company implements customary technological and organizational measures intended to reduce, as much as possible, risks of intrusion, unauthorized use, or disclosure of information. However, it is agreed and clarified that absolute and hermetic security of the Company’s information and communications systems, including the Website and or the services provided through it, is not possible. Therefore, Users declare and agree that the Company will not bear any liability, direct or indirect, for any damage, loss, or expense of any kind arising from the exposure of information, unauthorized use, or any information security incident of any kind. The Company is not responsible for any breach of privacy, exposure of information, or use of information resulting, among other things, from Users’ actions, third parties, technological failures, disruptions in the internet or other external systems, or any factor beyond its full control.

Right to Review, Correct, or Delete Information

In accordance with the Privacy Protection Law, 1981, including Amendment No. 13, Users are entitled to exercise their rights as data subjects as follows:

Right of access and information: Users are entitled to review Personal Information held about them in the Company’s databases, and their request will be honored in accordance with law. If Users have an account on the Website or have left a comment, they may request a copy of all personal data they have provided to the Company, in a structured and readable format, subject to law.
Right of rectification: Users are entitled to request correction of Personal Information about them that is incorrect, incomplete, unclear, or not up to date. All Users registered on the Website can edit and update their personal information in their user profile, except for the username.
Right of erasure: Users may request deletion of Personal Information held about them, except in cases where the Company is required by law to continue holding the information, including for administrative purposes, accounting, legal, or security purposes.

Requests under this section must be submitted in writing by email to info@gatfertilizers.com or by phone at 09-8925860.

Changes to the Privacy Policy

The Company reserves the right to update or change this Privacy Policy from time to time. Material changes will enter into force fourteen (14) days after notice is provided on the Website. All other changes to the Privacy Policy will take effect immediately, and continued use of the Website after any change indicates Users’ consent to the new terms of the Privacy Policy, without prior notice. It is clarified that consent to this Privacy Policy constitutes consent for the purposes of the Privacy Protection Law, 1981 and any other relevant law. If a User does not agree with the new terms, the User must cease using the Website.

Contact Us

You may contact the Company with any question, comment, or request regarding this Privacy Policy and or any other matter at info@gatfertilizers.com or by phone at 09-8925860.